Truth behind Sydney’s Eastern Suburbs ‘cheating scandal’ exposed – after mystery Range Rover is spray-painted with brutal message
By ALI DAHER FOR DAILY MAIL AUSTRALIA
The social set of Sydney‘s eastern suburbs was sent into a frenzy over the weekend after a black luxury Range Rover was spotted vandalised with the word ‘cheater’ sprayed in bold silver paint across its side.
And now Daily Mail Australia can reveal the truth behind the mystery.
While many assumed it was a savage act of romantic revenge, it turns out to be a cheeky and cleverly executed PR stunt by cult beauty brand Nude by Nature, orchestrated by PR maven Danielle Williams of The Concierge Agency.
The stunt first unfolded early Saturday morning when the eye-catching vehicle appeared parked along Campbell Parade in Bondi Beach.
The word ‘cheater’ was sprawled across the doors, prompting stunned locals to whip out their phones to capture the explosive scene.
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The social set of Sydney ‘s eastern suburbs was sent into a frenzy over the weekend after a black luxury Range Rover was spotted vandalised with the word ‘cheater’ sprayed in bold silver paint across its side
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The stunt first unfolded early Saturday morning when the eye-catching vehicle appeared parked along Campbell Parade in Bondi Beach
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Among them was Love Island star Aidan Knox, who quickly posted a snap of the defaced SUV to his Instagram Story with several laughing emojis.
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While many assumed it was a savage act of romantic revenge, it turns out to be a cheeky and cleverly executed PR stunt by cult beauty brand Nude by Nature, orchestrated by PR maven Danielle Williams of The Concierge Agency
A closer look revealed the Range Rover had been fitted with fake licence plates, adding to the intrigue.
Later that afternoon, the same vehicle was spotted again – this time parked across the road from Double Bay’s Royal Oak Hotel.
Gym-goers and brunchers couldn’t help but notice a message plastered across the windscreen which read ‘Don’t deny it, I have the receipts!’ accompanied by a mysterious QR code.
Naturally, curious passersby scanned the code in droves, expecting a bombshell exposé on a local love rat.
Locals say the car remained parked for hours, with dozens of people filming it for TikTok, uploading photos to Instagram and scanning the QR code to get in on the action.
But instead of a scandalous identity reveal, they were redirected to a dedicated landing page on the Nude by Nature website, promoting their new mascara, Lash Affair.
The tongue-in-cheek page declared: ‘Cheater! You’ve clumped and flaked. You are toxic’.
It then offered the new ceramide-infused formula for just $1 and invited beauty lovers to ‘cheat on your toxic mascara’ and have a clean Lash Affair.
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Later that afternoon, the same vehicle was spotted again – this time parked across the road from Double Bay’s Royal Oak Hotel
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Sydney’s Eastern Suburbs rocked by cheating scandal as mystery Range Rover is spray-painted
The bold activation had already made waves online by that point, especially in the Bondi Local Loop Facebook group, where amused locals posted the photos and debated whether the vehicle was the result of relationship drama or a publicity stunt.
‘Well deserved,’ one user commented.
Another called the act ‘too funny,’ while others speculated: ‘Who did they upset?’ and ‘This is gold.’
Some commenters suspected it was a PR move from the start, given Bondi’s history of outrageous marketing stunts.
Marketing Manager Xenia Charovatova told Daily Mail Australia: ‘We knew the word ‘cheater’ would turn heads and that’s exactly what we wanted. But our goal was to reframe it with a wink.
‘We want Australians to feel confident cheating on their current mascara in favour of a cleaner, more nourishing formula that actually performs. It’s time to ditch the drama, not your lashes.’
