Kim Kardashian’s favorite brand Balenciaga joins forces with Britney Spears for designer merch line
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By SARAH SOTOODEH FOR DAILYMAIL.COM
Britney Spears fans can now rock luxe merchandise from the princess of pop – thanks to her new collaboration with Kim Kardashian‘s favorite brand Balenciaga.
The limited edition merchandise has a high price point, with pieces ranging from $725 to $1650.
Britney, 43, collaborated with the high-end brand for a limited-edition merchandise collection for their Spring 2026 Exactitudes collection.
The collection, designed by Balenciaga’s Demna Gvasalia, includes archival images of Britney – snapped by Steven Klein and Rankin.
Other prints include her autograph.
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Britney Spears fans can now rock luxe merchandise from the princess of pop – thanks to her new collaboration with Kim Kardashian’s favorite brand Balenciaga
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Britney, 43, collaborated with the high-end brand for a limited-edition merchandise collection for their Spring 2026 Exactitudes collection
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The ready-to-wear collection dropped on Tuesday, June 3 globally, as well as a playlist Britney herself put together.
According to Balenciaga’s website, the ‘Britney Spears series celebrates a global cultural icon who shaped the sound and style of pop music.’
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‘Comprising a limited-edition series of ready to wear and accessories, an exclusive playlist curated by Britney Spears, and two remixes of her most iconic works by BFRND.’
There are two different printed designs – one featuring a black and white image of Britney with her name in pink, and a second one with a color image of her and her name in blue.
The tees have two different versions – an oversize one and a shrunken version.
The oversized one will cost fans $1050 and the shrunken one is $795.
There’s two different hoodies – a gray one with the same black and white image of the singer, which retails for $1490.
The second hoodie has the color image, and retails for $1,650.
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The limited edition merchandise has a high price point, with pieces ranging from $725 to $1650
+10
View gallery
According to Balenciaga’s website , the ‘Britney Spears series celebrates a global cultural icon who shaped the sound and style of pop music’
+10
View gallery
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View gallery
‘Comprising a limited-edition series of ready to wear and accessories, an exclusive playlist curated by Britney Spears, and two remixes of her most iconic works by BFRND’
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View gallery
Britney said in a statement, via People : ‘I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House. I hope my fans love it as much as I do! These are some of my favorite images from such an amazing time in my career and life, and I’m so excited to share it with everyone;’ pictured 2002
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The capsule collection has three different caps, with eye-watering price tags of $725, $1,250 and a third for $1,250; seen July 31, 2002
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The capsule collection has three different caps, with eye-watering price tags of $725, $1,250 and a third for $1,250.
Lastly, there’s two flags in the same two photo prints – each running $995.
Britney said in a statement, via People: ‘I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna’s last collection with the House. I hope my fans love it as much as I do! These are some of my favorite images from such an amazing time in my career and life, and I’m so excited to share it with everyone.’
Demna is set to leave Balenciaga to serve as creative director for Gucci next month.
