Emily Atack becomes the new face of PG Tips after signing six-figure deal replacing TV favourite Johnny Vegas
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By MOLLY CLAYTON FOR MAILONLINE
Emily Atack has become the new face of PG Tips after signing a six-figure deal replacing TV favourite Johnny Vegas.
The actress, 35, who shot to fame as Charlotte Hinchcliffe on The Inbetweeners, has joined the household brand’s much-loved Monkey in new adverts as he comes out of retirement.
Her new role sees her replace TV comic Johnny, 54, who famously fronted the tea campaign alongside Monkey for several years.
PG Tip’s iconic mascot Monkey officially retired in May 2024, with the brand saying at the time that it was a ‘well-deserved retirement’.
Top Boy star and former So Solid Crew member Ashley Walters, 42, then starred in a new campaign that same month – the first TV ad from the brand in eight years.
The Steve McQueen-directed advert starring Ashley was titled ‘Rock Solid’, with the full campaign costing a whopping £12million, featuring a soundtrack by Ezra Collective.
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Emily Atack has become the new face of PG Tips after signing a six-figure deal replacing TV favourite Johnny Vegas
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The actress, 35, who shot to fame as Charlotte Hinchcliffe on The Inbetweeners, has joined the household brand’s much-loved Monkey in new adverts as he comes out of retirement
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Emily’s new role comes as her memorable performance in the smash hit series Rivals, which has been nominated at the 2025 BAFTA TV Awards.
The new reality-TV-inspired advert, titled At Home with Monkey, follows Monkey’s new life with his wife, Alice M, played by Emily.
The pair share two children, Earl and Chai, and are starring in a fictional reality TV show sharing the highs and lows of marriage.
‘We met on that celebrity dance show didn’t we, he just took my breath away,’ Emily says whilst looking at Monkey, poking fun at Strictly Come Dancing.
The pair then take a leaf out of David, 50, and Victoria, 51, Beckham’s book as they recreate a viral moment from their Netflix documentary.
The family had fans in hysterics last October thanks to a scene in the documentary which saw David poke fun at his wife’s claim about her ‘very working class’ roots.
David interrupted, incredulous, and asked Victoria to be honest to which she replied: ‘I am!’ He then repeatedly asked Victoria to reveal what car her dad used to drive her to school in.
The Spice Girl eventually gave in and said: ‘OK. In the ’80s, my dad had a Rolls-Royce.’
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Her new role sees her replace TV comic Johnny, 54, who famously fronted the tea campaign alongside Monkey for several years
+8
View gallery
PG Tip’s iconic mascot Monkey officially retired in May 2024, with the brand saying at the time that it was a ‘well-deserved retirement’
+8
View gallery
Top Boy star and former So Solid Crew member Ashley Walters, 42, then starred in a new campaign that same month – the first TV ad from the brand in eight years
+8
View gallery
The new reality-TV-inspired advert, titled At Home with Monkey, follows Monkey’s new life with his wife, Alice M, played by Emily
+8
View gallery
The pair share two children, Earl and Chai, and are starring in a fictional reality TV show sharing the highs and lows of marriage
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Emily Atack cosies up to her boyfriend Alistair Garner as she shares a loved-up album of family snaps
‘Thank you.’ David replied, and immediately left and closed the door behind him, his job done.
When asked how she takes her tea, Emily says: ‘Very strong, milky but no sugars.’
Monkey peers around a door saying: ‘Be honest.’ To which Emily says: ‘Fine, three sugars.’
In another comedic clip, Emily is sat in a PG Tips branded hot tub drinking a cup of tea and wearing a red swimsuit trying to persuade her knitted friend to ‘have a dunk’.
Speaking about her new deal, Emily said: ‘It’s not often you get the opportunity to work with a national treasure.
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Speaking about her new deal, Emily said: ‘It’s not often you get the opportunity to work with a national treasure. Filming alongside the knitted and quick-witted Monkey has been such a joy’
‘Filming alongside the knitted and quick-witted Monkey has been such a joy – I absolutely loved stepping into the role of Mrs. M, and living life one tea at a time as Monkey’s other half. It is both hilarious and heartwarming in equal measure.
‘Alice definitely keeps Monkey on his toes, and I think many couples will relate to their dynamic. I can’t wait to spill the tea on what this duo have been up to.’
